CUTIEKIT |
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Prevent
infections at nails salons – |
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| Studio City, CA- February 20, 2003- In response to the recent epidemic of bacterial and fungal infections received by the those who frequent nail salons, Laurie Shiers and Valerie Moizel have created CUTIEKIT. A complete professional manicure and pedicure kit that you take with you to the nail salon, CUTIEKIT helps prevent infection by limiting the number of tool users to one: You. Celebrities such as Julia Roberts, Salma Hayek, Catherine Zeta Jones, Faith Hill, Maggie Gyllenhaal and Queen Latifah all recognize the benefit of the CUTIEKIT and the importance of Keeping Your Tools to Yourself. Peri Gilpin gave them out as Christmas gifts. Kate Hudson’s movie “How to Lose a Guy in 10 Days” talks about the dangers of sharing nail care tools, and Kate herself has a kit. Stores like Pure Beauty, Fred Segal, Umberto Beverly Hills and the Mandalay Bay Resort Group all carry this fresh, unique item, which has been called the ideal gift. The kit is a must for travelers and also effective for at-home use. Lucky Magazine “absolutely loves” the CUTIEKIT according to the March 2003 issue, as do the recipients of the Critics Choice Award and Grammy gift bags. EXTRA TV has done a segment featuring the creators and their new product- the first in a line of lifestyle kits and beauty accessories. While there are many manicure kits currently on the market, only CUTIEKIT contains the complete set of tools routinely used at nail salons. CUTIEKIT can also be purchased at www.cutiekit.com. The dangers of catching an infection at a salon are real. Each year, millions of people who frequent nail salons are exposed to a host of dangerous viral, bacterial and fungal infections, ranging from HIV, Hepatitis B and C, staphylococcus, streptococcus, athlete's foot and nail fungus. Although nail salons are required by law to follow strict sanitary codes and regularly sterilize their equipment, the harsh reality for the customer is that many, if not most, do not. A recent 20/20 investigation found that of all the professional nail salons they randomly selected around the country, almost all tested positive for potentially harmful bacteria. The CUTIEKIT
motto is “Keep Your Tools To Yourself”, which is exactly what
Valerie Moizel was doing the day she sat down next to Laurie Shiers at
their favorite nail salon. Strangers only for a few seconds, Laurie began
quizzing Valerie about the several expensive nail tools she’d bought,
totaling over $90. After getting a fungus on her toe, Valerie swore off
pedicures, but later reconsidered when she learned that the possibility
of infection is greatly reduced when you bring your own tools. Laurie
had had a similar experience. An hour later, the two freshly manicured
entrepreneurs had a plan: Every girl, no matter what her budget, deserves
her own set of supplies and should always keep her tools to herself. For
more information contact: |
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